It’s Cannes-time again, and the radio shortlists are out.
There’s no shortlist from Ireland this year, and why the F- not? We’re writer-y. We’re witty. We’ve great sound studios and VO talent. You don’t need a huge budget with radio, like you do with TV in order to polish your turds. In fact, a rubbish ad costs just about as much to make as a great ad.

With this, we’re launching the Irish Radio Ad of the Year Awards. Anyone can enter, and it’s free of charge to enter. The ad doesn’t have to have run on air. It just has to be cool. Then we’ll get some amazing non-biased incredibly talented international creative director to judge next year.

So basically - send us your stuff as it gets produced. We’ll be in touch with deadlines, and harassment.

What does the winner get? Glory, fame and a pat on the back. And mainly - a bit of pressure on the agency to spend the bucks and enter into Cannes.

We’ve launched our Piehole radio ad of the year competition, and invited all copywriters and VOs and sound studios to send in their radio ads - whether they ran on air or not. We’ll be narrowing them down to finalists early next year, so keep them coming in. track-46cashandcarry was sent in by VO Hugh Barford - a british VO based in Dublin.

Click here to listen to the ad

We’ve started a new collaboration with advertising agencies in Dublin to promote creativity in radio advertising. Basically, we think that most radio ads come out sounding cr*p, and there’s no good reason Irish radio can’t be better. We’re launching a radio ad of the year competition - any ads can be entered, whether they ran on air or not. So start sending us your work. If you’re a VO, and did a gig recently - tell us. We’ll promote it on the blog. Watch this space.

It can be a pain in the *ss to put together - unless of course, you’re a computer nerd. Piehole are offering their customers a FREE personal website (i.e. yourname.com) when you upgrade to the piehole Ray plan.

YOUR OWN WEBSITE MEANS:
- having your own email address (you@yourname.com)
- being able to host your headshots, CV and demo in a professional setting
- having your own domain name
- being able to edit your own information whenever you like

Plus you’ll have all the benefits of being on the Ray Plan - premium listing for a year, plus biz cards etc etc for €499 per year. Email j@piehole.ie