Leprechauns, voiceovers and marketing
Q: What does your average voiceover artiste and a leprechaun have in common?
A:Answer: they both know how to avoid getting found.
If you catch a Leprechaun, he has to give you his pot of gold. As a result, Leprechauns are secretive little fellows. One was however once caught by a young farmer. The farmer couldn’t believe his luck. Demanding his pot of gold, the Leprechaun reluctantly pointed to a tree in a forest under which the gold could be found. The farmer tied a red ribbon around the tree and headed off to get a shovel so that he could dig up his new found wealth.
Here voiceovers and indeed many other business people go wrong. You see – on www.piehole.ie, the most popular category of voice talent is ‘versatile’. In other-words “I can do anything”. As a result, searching the ‘versatile’ voices tells your pretty much nothing about the voice. But if the category is pretty useless in finding the one VO you need for your job – why does everyone choose it in the first place?
The reason is that they don’t want to lose out on all of the other work on the site. Fear is the strongest human emotion and the fear of losing out drives them to put themselves in this bland category where they get lost in the crowd.
The Leprechaun in our story used this effect to his advantage. He didn’t want the farmer to find his gold so while he was away he tied a red ribbon to all the other trees in the forest – making his pot of gold completely vanish.
The Leprechaun here knows how not to be found. So does a your average voiceover. The only difference is – one wants to be and the other does not.



